Nothing published without a human reading it
Every text, every product description, every automated message is read in full by a person before it goes live. That reading covers accuracy, sources and tone.
Our approachAI composes.
AI composes.
We answer for it.
Publishing on wellbeing with artificial intelligence invites a fair objection: producing a great deal, fast and badly, on subjects where people are looking for help. We do not think the answer is to do without it. We think the answer is to say precisely who does what — and to answer for it.
The methodFour stages,
Four stages,
always the same four
From the idea to going live, each of our brands follows the same sequence. The order matters as much as the stages.
01
Start from an annoyance
None of our projects began with an available technology. Each of them came out of a precise irritation: meditation apps that play the same file to everyone, the family reunion spreadsheet nobody dares to touch, the wellbeing article knocked out in twenty minutes to fill a page. If the annoyance does not fit into one sentence, we do not launch.
02
Write before coding
The editorial line, the vocabulary, the things the brand will never say: all of it is written before the first mock-up. That document then frames the models we use — a model given no written brief produces exactly what people hold against it.
03
Let the machine compose
AI generates, assembles, translates, structures and personalises. That is what allows a small team to run three brands: a sound therapy session that is unique to each listening, a countdown plan recalculated for every date, an article researched in a fraction of the usual time.
04
Read it, correct it, sign it
Nothing goes live until a person has read it in full. On subjects that touch the body or the mind, that reading covers the sources as much as the style. Anything that fails this stage is not published — even if it leaves a hole in the schedule.
The charterEight commitments
Eight commitments
we actually keep
They apply to every one of our brands, with no exceptions and no special circumstances. If one of them were not being honoured somewhere, we want to know: hello@bienmind.com.
The share of AI is declared
When artificial intelligence plays a significant part in something we produce, we say so where the reader meets it: on the article, on the generated session, on the product page. When something is entirely human, we say that too.
We do not practise medicine
Our content and our apps belong to wellbeing, not to care. We do not diagnose, we do not recommend treatments, and we never encourage anyone to stop a course of treatment. On sensitive subjects, we point to a health professional.
Anything paid for is flagged
Affiliate links are marked where they appear, not only on some separate page. The price the reader pays stays the same. No brand can buy an article, a rating or a place in a ranking.
We recommend what we use
A product only enters our selections if someone in the house uses it or would recommend it to a friend. The selection is deliberately narrow; turning down a product costs us less than losing a reader's trust.
The minimum of data, hosted in Europe
We collect what the service needs in order to work, and nothing more. Our users' data is hosted in Europe. We do not sell personal data on, to anyone, at any price.
Leaving must be as easy as arriving
Cancel or unsubscribe in one click, from inside the app, with no explanation and no phone call. Access stays open until the end of the period already paid for.
We correct in public
An error reported to us is corrected, and the correction is dated. We would rather show an amended article than rewrite history quietly.
The limitsWhat we
What we
do not do
An editorial line is read above all in what it turns down. Here are ours, written so that they can be held against us.
- We take no commissions: no client can buy work from us.
- We do not publish sponsored content dressed up as an article.
- We do not use invented testimonials or manufactured ratings.
- We do not promise therapeutic results.
- We do not push for usage: none of our apps has a target for time spent.
On matters of health
Our content and our apps belong to wellbeing and the art of living well. They do not constitute medical advice and do not replace a consultation. If you have any doubt about your physical or mental health, speak to a professional.
Frequently asked questions
What people ask us
Are your articles written by an AI?
They are written with one. AI is used for background research, for structure and for a first draft; the subject, the angle, the sources and the published version are decided and approved by a person. No text goes online without having been read in full.
Why use AI on wellbeing subjects?
Because it makes two things possible that we could not do otherwise: genuine personalisation — a sound therapy session composed for your intention and the time you have has no recorded equivalent — and running a catalogue of three brands with a small team. What it does not do is decide the editorial line.
How do your publications make money?
Through affiliate links on products chosen one by one, and through subscriptions to our apps. The price the reader pays is the same with or without our link. No brand can buy an article, a rating or a position in a ranking.
Can we hire you for a project?
No. BienMind is a publisher, not a supplier: we do not carry out work for third parties. We do, however, look at product partnerships for our publications, editorial collaborations and the takeover of titles that fit our line.
Where is the data from your apps hosted?
In Europe. We collect strictly what the service needs in order to work and we do not sell any personal data on. The detail is in our privacy policy.
How do I report an error?
Write to hello@bienmind.com and tell us which page it is on. We correct it and date the correction on the article itself, rather than changing it quietly.
A doubt, an objection, an error spotted?
This charter is only worth something if we can be held to it. Write to us.