Launch rarely, keep for a long time
A new title only opens once the previous one stands up without us. We would rather have three brands that live than twenty that survive.
The houseA publishing house,
A publishing house,
not an agency
BienMind is an independent house based in Paris. We have no clients: we publish our own brands, we fund them out of their own revenue, and we alone decide what gets published. It is slower to build, and a great deal freer to run.
3
brands published
2006
first publication
Paris
where the house sits
0
clients — we publish only our own titles
The historyHow you end up
How you end up
with three brands
None of it was planned as a portfolio. Each project came out of a need we met at close range, and the common thread only appeared afterwards.
23
2023 — The first foundations
Oliceo opens as a magazine on natural wellbeing. Writing every day about looking after yourself, documenting rather than promising: the first title already sets the line the others would follow.
25
2025 — Sound takes over
Sonocrea leaves the workshop with an idea that is simple and expensive to honour: compose each session on request rather than replay a recording. That same year, Cousinade.co grows out of an Excel file for a large family reunion that nobody dared to edit.
26
2026 — The house takes its name
BienMind becomes explicitly what it already was in practice: a publishing house of services and content around wellbeing and the art of living well, with three titles that each stand up on their own.
Funded by use
Subscriptions and affiliate links. No fundraising, no advertiser weighing on the editorial line, no content for sale. Editorial independence is paid for by the business model.
Stay small, aim far
A small team with AI behind it can run a catalogue that once took a whole newsroom. That is what makes the format sustainable.
The teamWho writes,
Who writes,
who decides
BienMind is run by a small team in Paris, surrounded by a community of authors, practitioners and musicians who contribute to our titles. Editorial direction and publishing decisions stay in-house.
How we decide
Three rules hold for every one of our titles, with no exception and no commercial waiver: no text goes online without a human reading it, no brand can buy an article in our publications, and we only open a new title once the previous one stands up on its own.
Would you like to join the catalogue?
Authors, practitioners, musicians, partner brands: tell us what you do and why it has a place here.